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Yogurt Market: Business Strategies for Retail Expansion

The global yogurt market reached an estimated value of USD 114.9 billion in 2024 and is set to grow steadily, aiming for USD 187.2 billion by 2034, with a projected CAGR of 5.0%. Europe continues to lead the market, with sales hitting USD 42.9 billion, driven by strong dairy traditions and increasing health consciousness. Yogurt, packed with calcium, protein, and probiotics, is seen as a smart, everyday choice—especially among people looking for quick, nutritious food options. Whether it’s Greek yogurt, flavored types, frozen or drinkable forms, or dairy-free versions, the product’s variety is meeting different consumer needs. Today’s health-aware buyers are choosing yogurt not just for its taste, but also for its digestive benefits and nutritional value.

The popularity of yogurt has grown across all age groups, thanks to its convenience and healthy image. Greek yogurt, with its rich texture and higher protein levels, is winning over fitness-focused consumers. 

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