The decision to rebrand involves a meticulous process, starting with identifying the reasons behind the change. Allegiant Airlines may aim to signal its growth beyond regional routes, appeal to a broader customer base, or reflect new services and destinations. A new name provides an opportunity to shed misconceptions, redefine its mission, and resonate with modern travelers.
Implementing a name change involves overcoming challenges like securing legal trademarks, updating operational systems, and rebranding marketing materials. Clear communication is vital to ensure customers, employees, and partners understand the reasons behind the shift and embrace the change.
